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Book Review:   Insightful Knowledge – An Enlightened Guide to Social Media Strategy & Marketing, by Stephen Monaco

This article was originally published on June 27, 2013 by Successful Blog – Liz Strauss

When it comes to creating a social media marketing strategy companies must get their head around a simple concept.  The objective is not to excel at social media per se. The objective is to effectively utilize social media to help your business excel.
Stephen Monaco, Insightful Knowledge

Let me start this book review by stating that this is not a how-to book.

Insightful knowledge offers a foundation for anyone who aspires to be a “champion” for integrating social media with their marketing mix.

Valuable lessons, statistics, and examples abound in this high level look at social media strategy. Stephen Monaco’s roots in traditional marketing run deep, as he was one of the early pioneers in the tech industry.

The first third of the book is groundwork, carefully laying out how we arrived at this crazy point in time where the power has shifted from the big brands to the consumers. It’s necessary to absorb this history if you want any chance of leveraging the forces at work.

Who should read this book? I’d recommend it for anyone who needs to convince colleagues that social media will support their business strategy, for anyone who wants a coherent explanation of why social media is not a fad but a major shift, or for those who have just started putting together a social media strategy for their organization. [click to continue reading…]


“Role Models for Your Real-Time Engagement Strategy”

This article was originally published on June 4, 2013 by Soshable “Role Models for Your Real-Time Engagement Strategy”

The average person is bombarded by more than 1,000 brand impressions daily. Consumers tune out most of these impressions because they don’t find them relevant or useful, but this does nothing to stem the constant flow of digital clutter clogging up our feeds.

Social channels offer brands the opportunity to foster positive consumer relationships that can set them apart by providing relevant, entertaining content. Brands must use a combination of timing, strategy, and effort to make their impressions stick, and this can be accomplished via real-time engagement.

What Is Real-Time Engagement?

Real-time engagement is how brands interact with consumers to provide relevant information across digital channels in near real time. This type of engagement encourages consumers to interact directly with brands (and vice versa), allowing consumers to find answers to their questions or receive instantaneous customer support.

Real-time engagement has become increasingly important for brands’ social media presence. The frenzied pace of life and the attention-based economy makes it more difficult for companies and brands to attract consumer attention. However, people are keenly interested in information that pertains to whatever they find important; when it’s about them, they are captivated. [click to continue reading…]

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Your Ability to Tweet Doesn’t Make You a Guru

This article was originally published on May 31, 2013 by Under 30 CEO “Your Ability to Tweet Doesn’t Make You a Guru.”

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuous, faux social gurus can rack up a bill without providing your company any real benefit. At their worst, a few social missteps can confuse and alienate customers, tarnish a brand’s image, and damage a company’s reputation.

These social media “experts” are a dime a dozen. Like snake oil salesmen hawking magic elixirs, some fake social gurus prey on companies that lack the ability to distinguish between a true social media specialist and an imposter. To avoid wasting money on misguided social initiatives, learn how to tell who’s the real deal.

Real Social Experts Help Turn Fans into Customers

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Why Entrepreneurs Should Approach Marketing as an Art

This article was originally published on May 21, 2013 by B2B Marketing   “Why Entrepreneurs Should Approach Marketing as an Art”

Art is more than paint on a canvas or pixels on a screen. Art is about human connections — it’s about moving people on an emotional level.

When someone purchases a piece of art, the decision isn’t based on logic or calculations. It’s an emotional decision. The same principles apply to marketing. Marketing should be innovative and inspiring, creating meaningful connections with consumers. Just like a piece of art, good marketing attracts consumers to a product, generating a desire to attain the experience enjoyed only by current customers.
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Idea Mensch Interview

This interview was originally published by IdeaMensch on April 29, 2013 “Stephen Monaco – Integrated Marketer, Author and Speaker.”

Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social media strategist, Monaco advises executives on driving global strategies and leveraging digital media to effectively realize business goals. He welcomes anyone to reach out to him on LinkedIn, Twitter, or Google+.

What are you working on right now?

I’m working on the marketing launch for my new book on social media strategy and marketing, preparing for public speaking engagements, and doing a few things for clients.

What does your typical day look like?
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Social Media Strategy and Marketing: Doing It By The Book

by Stephen Monaco on April 20, 2013

Social Media Strategy and Marketing: Doing It By The Book

IBM conducted a survey of senior-level marketing executives at mid-market and large companies in the United States and the United Kingdom that revealed some sobering information. Sixty-seven percent 67% of these marketers readily admitted they know they must add social media to their marketing mix, but don’t know where to start.

A number of people had been encouraging me to write a book and share my expertise in this area, so I did. And while I did continue working with clients and speaking publicly while writing my book, I took a hiatus from posting blogs.

Regularly posting informative blogs is important. Since I had a great deal of insight and knowledge to share, rather than trickle it out via numerous blog posts I was inspired to write an entire book to disseminate the information on a larger scale for all those who want to be in the know.

Writing the book was a labor of love because I’m so passionate about the topics. And it provided an opportunity to share about the underpinnings beneath the use of social media.
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Americans Stay Connected to Social Web via Mobile Devices

by Stephen Monaco on December 15, 2011

Americans Are “Always On” and Use Mobile Phones / Tablets to Stay Connected

Last month, some very interesting results were released from a survey conducted regarding the use of smart phones and other mobile devices while watching television in America.

Eighty percent of respondents multitask on their iPhones, Android phones, iPads and other mobile tablet devices while watching favorite TV shows.  Eighty percent multitask occasionally.  Seventy percent multitask at least once a week.  Almost half multitask every day; and 15 percent stay on the mobile web via their mobile phones for the full duration of their favorite television shows.

This multitasking isn’t while the TV is on in the background in an ambient sense – while cooking dinner or helping kids with homework – this is while Americans are settled in front of their TVs watching their favorite shows.

What are we doing on our mobile phones while watching TV?
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Knowledge-Driven Decisions Increase ROI

by Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions of consumers post online product reviews on a weekly basis, and these reviews recently became the top influencer for buying decisions for American consumers.

What’s more, these online reviews wield nearly twice the level of influence as traditional advertising.

Please take a second to let that fully sink in…

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Solid Social Media Strategies Are Imperative for Success

by Stephen Monaco on August 23, 2011

Marketing is moving at a break neck speed.  CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities.  Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff, their retroactive changes are woefully inadequate for today’s demanding and extremely savvy consumers who have stormed the castle walls.  And this is only the beginning…

Even so, recent polls of Chief Marketing Officers and the most senior-ranking marketing executives in the United States and United Kingdom revealed the percentage of their organizations that are effectively utilizing monitoring tools to track brand or measure campaigns is in the single digits. 

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I’m Gonna Tell You How It’s Gonna Be

by Stephen Monaco on August 27, 2010

I Can’t Get No Satisfaction – 300 Stations and Nothing on TV

TiVo completely changed the idea of “Must See TV” where audiences needed to be in front of their televisions at a specific time on a specific day to see their favorite programs. The ubiquity of TiVo-type technology in cable and satellite set-top boxes put an end to sitting through commercials. We watch what we want when we want with minimal interruptions.

If you’re like most consumers of mass media, there are a handful of programs you watch religiously. Since you’re watching in the privacy of your home, you might readily admit to being a fan of a popular show, while others are ‘guilty pleasures’ like those couple of Carpenters songs on your iPod. It’s OK… That’s what personal music players and playlists are all about. Thanks to iTunes and Amazon, at least we don’t have to purchase an entire disk just for the one or two songs we like which are buried amongst the ‘filler’ on a CD.

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