Insightful Knowledge – About The Author
Stephen Monaco, founder and CEO of Evolve Adaptive Marketing was instrumental in developing online communities back in the days of the BBS and CompuServe; more than six years before the web browser was invented. In 1987 he was using the strategies and tactics that are now considered best practices for social media marketing. Monaco led Datastorm Technologies from a raw start-up to $50 million in annual revenue. Datastorm experienced 40 consecutive quarters of profitable growth! Stephen’s marketing prowess was the driving force behind the world’s best-selling PC data communications program of all time, the software mega brand, ProComm, which was published in 11 languages and obtained 70% global market share.
His successful product positioning and pricing strategies from Datastorm Technologies are utilized as examples in the Instructor’s Resource Manual for Philip Kotler’s graduate-level college text book, Marketing Management.
Monaco graduated from the University of Wales – Cardiff, United Kingdom with a Masters in Business Administration with an emphasis in Marketing and eBusiness. The topic of his Masters Dissertation was on the analysis of the impact of the Internet and social media on mass media. Social media marketing is an area Monaco has been researching independently since 1997.
Today, Stephen Monaco works where high tech and integrated marketing intersect – driving strategies and leveraging digital media to effectively realize business goals for funded early stage ventures, mid-market firms, and large publicly-traded companies.
He is ranked in the Top 25 of the Global Top 100 Social Media Agencies & Consultants for 2013, and is consistently ranked highly as one of the top marketing experts to follow on Twitter. Within 72 hours of his presentation on Social Media Strategies at Digital Media Summit in Dallas in early December 2012, @StephenMonaco was the seventh most mentioned name on Twitter.
Stephen is a public speaker and has spoken on marketing strategy, social marketing, social media strategy, and entrepreneurism, at corporations, the Kauffman Foundation, colleges and universities, and large industry conferences alongside other thought leaders from Google, YouTube, Twitter, IBM, Dell, PepsiCo, AMD, Intuit, Omnicom, Travelocity, AOL/HuffingtonPost, Reddit, etc.
In addition to his blog and contributing to the American Marketing Association’s “Marketing Thought Leaders” he has written the columns “If You Mean Business” and “Show Me What’s Next.” His article on social media strategy and listening platforms, “Effective Strategies and Knowledge-Driven Decisions Increase ROI” was republished by Bloomberg / Business Week.
He hosts the weekly one-hour talk radio program, “Rockin’ Marketing and Social Media with Stephen Monaco” on the Everything Talk Radio Network. The episodes are of his show are available as podcasts on iTunes. Stephen has been a special guest of the “Panel of Pundits” on the “Silicon Spin” television program hosted by John C. Dvorak, and has been an on-air guest with Rick Dees on the internationally syndicated radio program, “Rick Dees and the Weekly Top 40.”
In his early career prior to joining the start-up Datastorm Technologies, Monaco held positions in marketing at Warner Bros. Television – International TV Distribution in Burbank, California, and the corporate communications firm Creative Communications Group in Dallas, Texas.