IT’S NOT JUST WHAT STEPHEN DOES, IT’S WHY HE DOES IT: PASSION
Stephen is passionate about defining strategies, marketing in this digital era, the technologies required for marketing today, and identifying where convergence will take place in business.
He loves helping people understand the importance of the transformations required for their long-term success.
Challenging the status quo and getting outside the comfort zone is where cool things happen and Stephen welcomes change. Change is the only constant in life and rather than shrinking away from change, Monaco finds it exhilarating to embrace it!
He enjoys being on the cutting-edge of “adaptive marketing” and defining strategies that enable engaging consumers on a one-to-one basis.
Monaco provides tremendous value to companies – value that well exceeds investments in his services. When it comes to helping companies generate revenue and increase earnings, his passion may be more of an obsession, because he absolutely loves it!
In 1986, Stephen began serving as the VP of Marketing & Sales / co-CEO for the start-up company that developed the leading PC data communications software program, ProComm, which was back in the days of the 1200 baud external modem and Bulletin Board Systems, CompuServe, Prodigy and GEnie. This was five years before AOL for DOS had even launched. Monaco had already been heavily involved in online marketing for eight years prior to Netscape coming onto the scene during the spring of 1994. In the last few years, marketing has changed wildly, not to mention since the mid-80s. Marketing is every bit as exciting to Stephen today as it was well before the inception of the web browser!
Futurist is not a title Stephen bestowed upon himself.
It was given to him when he was hand-selected by IBM to be part of their group of VIP Futurists.
Monaco is one of the original 24 people IBM designated as a Thought Leader for their Commerce team, and collaborate regularly with other members of this Think Tank about the “New Way to Engage” on The IBM Future Project: 2025.
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A Decade of Sustained Growth and Profitability
Stephen served as the VP of Marketing and co-CEO for Datastorm Technologies, Inc. from when it was a raw start-up operating in the living room of an apartment in the Midwest. Datastorm grew through 40 consecutive quarters of profitable growth, reaching #376 on Inc. Magazine’s list of the 500 fastest-growing companies in the United States. Monaco led Datastorm to achieve $50 million in annual revenue with over 70% market share, through the company’s lucrative acquisition by a company that was publicly-traded on the NASDAQ exchange. He simultaneously oversaw all aspects of the corporation’s international affiliate company, Datastorm Technologies, Ltd., located in Cambridge, United Kingdom.
Over the last few decades, people have been telling Stephen about how unique he is since creative people generally don’t have his level of business acumen; or that business people with track records of success like his are not very creative. The combination of innate creativity, learned business skills, a wealth of experience, and a zealous passion for marketing are a few of the attributes that truly set him apart. Applying creative thinking to complex business issues enables fresh idea generation which has allowed him to excel. Over the years Monaco developed keen insightful knowledge – knowledge you can benefit from right away.
Stephen has more than 25 years of experience as a senior-level executive with a solid track record of success as a VP of Marketing / Chief Marketing Officer / Chief Strategy Officer / Executive Consultant. By building the ProComm software program into a global brand, he earned a reputation for producing profitable results. ProComm was published in 11 languages, achieved 70% global market share in its niche according to the leading industry research firms, (Forrester, IDG, Gartner, etc,). ProComm is the world’s best-selling PC data communications software program of all time and eventually became part of Symantec’s product line.
Stephen’s expertise is recognized internationally. He’s regarded as a creative visionary for companies in need of the best available thinking for their strategic marketing initiatives and quick, salient responses to changes in the competitive landscape as these situations arise. His wealth of experience has given him the ability to provide the keen insight and analysis necessary to conceptualize the effective strategies crucial to help organizations confront today’s complex business challenges. Stephen’s strategies help clients realize their business objectives.
Making strategic marketing decisions in an atmosphere of increasing time pressure, uncertainty, global competition, and conflicting opinions, creates challenges for all companies. Stephen’s critical thinking skills focus on re-framing issues so the proper areas of marketing are addressed – distinguishing systematic patterns from random events, and emerging trends from passing fads. Thinking outside the box is no longer good enough. His passion-driven, inspired creativity to “cross the streams” mentally, which enables him to formulate strategies and define accompanying tactics.
Today’s corporations face challenges unfathomed just a few years ago. Traditional business approaches and methods are increasingly ineffective, inappropriate, and sometimes even detrimental. The future belongs to those who can jettison obsolete thinking and rapidly create new ideas and marketing initiatives. Monaco is highly-respected for his proven imaginative, “color outside the lines” mode of thinking, which leads to long-term success. Your earnings can benefit from Stephen’s creativity.
As a seasoned veteran with a tremendous base of knowledge and a proven track record, Monaco is committed to solving the challenges facing clients today. Since the mid-80s, Stephen has been acknowledged in the media and recognized by industry experts for his marketing prowess. Monaco offers the benefits gleaned from his experience and wisdom to organizations, providing the momentum to evolve and prosper in today’s rapidly changing global marketplace. His solutions will stimulate innovation leading to new insight and sharpen the competitive edge within your organization.
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