Praise for Insightful Knowledge
Stephen Monaco, grand master of guerrilla marketing and one of the true marketing pioneers of the early years of the tech business continues to amaze me. This guy is for real and he did, in fact, write the book on social media strategy! Whether you are a novice or a self-proclaimed expert, buy it! It is very appropriately called, Insightful Knowledge.
King R. Lee – President and CEO, Good Technology, Inc.
Since 1987, Stephen Monaco has been in the trenches of online communities utilizing the strategies and tactics that now considered best practices for social media marketing to build a global brand. In Insightful Knowledge, Monaco generously shares the methodologies he has employed, and I continue to see how these can be implemented to grow my clients' revenues and brand.
John Strosahl – VP, Ebay
Human Media has reduced the physical space between us and is bringing businesses into face-to-face relationships with consumers to better understand their needs. How? By reading Insightful Knowledge you'll find out.
Sarah Hill – 12-Time Emmy Award Winner
Insightful Knowledge is the only resource you will need to understand what social media means to your business and how to create your strategy for implementation to keep your business relevant and develop more productive relationships with your customers than you have ever had. This book will be a resource kept at my desk and referred back to for many years to come. Enjoy this book, Stephen gives you everything you need to create and implement your own social media strategy with confidence.
Tracy Panko – CEO, Spiral 16
This book is full of impressively powerful guidance based on real experience and tremendous success. Insightful Knowledge will sway doubting executives to the ways of adaptive marketing, persistent listening, and comprehensive voice of customer initiatives. This is one of the best business books written in years!
R. Otto Maly – President & Director of Special Projects, Kroenke Holdings
We can't market the way we used to. As Stephen Monaco shows us in Insightful Knowledge, if we're not successfully using social media we cannot succeed. Monaco gets us up to speed as quickly as possible. From listening to customers to measuring, to calculating ROI, Monaco guides us to successfully marketing with social media. Change has already happened; the question is: "Have you adapted?"
Jonathan Peters, Ph.D. – International Persuasive Communications Expert, Author of "Cavemen Can't Market"
Social media is the most powerful business and marketing tool ever developed. Yet research shows the vast majority of CEOs believe their organizations have only rudimentary knowledge of how to use social media. In my experience, working around the world, I have found no one who has the strategic knowledge of social media marketing that Stephen Monaco has. Insightful Knowledge is the social marketing strategy bible, an absolutely essential read for everyone in business.
Bob Pritchard – The Business Leader's Advisor, International Business Speaker, host of business talk radio show; and Best-Selling Author of "Kick-Ass Business & Marketing Secrets: How to Blitz Your Competition"
Stephen Monaco doesn't just talk social media, he lives it! He knows what works and why, and in this book he shares his secrets with you. You can follow one of the top marketing experts on Twitter (which he is!) but why not drink from the fountain itself? Do not pass go without reading Insightful Knowledge if you want to be and stay relevant in today's world! What are you waiting for?
Paige Arnof-Fenn – Founder and CEO of the global strategic marketing firm, Mavens & Moguls; former VP of Marketing, Inc.com; writer for Forbes
Building an army of fans across social media platforms is one thing. However, developing and maintaining consumers' trust requires insight. When it comes time for these highly-engaged fans to make purchasing decisions or talk positively about your product, they're willing participants because by engaging with them you've earned their loyalty. Stephen's Insightful Knowledge provides the principles and ideas to keep your digital marketing fresh, relevant and amplified.
Robert E. Elliott – Technology marketer & Chief Marketing Officer, Smith Micro Software, Inc.
Stephen Monaco delves deep into the changing landscape of social media, delivering insights into how today's consumers interact with brands across channels. From social networks to social TV, he distills a vast amount of theory into powerful nuggets of marketing strategy. Packed with case studies and practical tips, the aptly named Insightful Knowledge is a must read for marketing professionals.
Kerry Gorgone, JD, MBA – Professor, Full Sail University
The world of marketing and PR has changed dramatically in just a few years and social media is now the lynchpin in any successful marketer's strategy. In his new book, veteran marketer Stephen Monaco provides a detailed roadmap and handbook to using social media marketing in this digital age, backed up with real-world examples from the trenches.
Alex Eckelberry – CEO, AutoLoop; board member, advisor, former CEO of Sunbelt Software
We thought we knew everything there was to know about social media marketing; however, Stephen Monaco teaches every reader several things, and then some. Insightful Knowledge clearly demonstrates how social media marketing levels the playing field so little guys can compete, and illustrates why the bigger players need to pay attention. By using historical case studies to current success stories, Monaco assists you in understanding why you need to have your social marketing game on. Develop, launch, evaluate, monitor and adjust it is all here. Like it or not, social marketing is now part of our mainstream strategies, and it's in our best interest to become the best at it. If you only read one book on social media marketing, make Insightful Knowledge that book. This really is a must read for all entrepreneurs, and the CEOs of any company, of any size.
Ken Johnson – Co-founder and CEO, Sueño Foundation; Co-founder, ONLOTT, Inc.
Social media is completely transforming marketing and Stephen Monaco provides the excellent road map required to navigate social marketing with precision. Insightful Knowledge is a must read for anyone in any aspect of business – from entrepreneurs to CEOs of the Fortune 500. Read this book now!
Dr. David Farnum – Founder and CEO, True North Technologies
Totally Awesome! Stephen Monaco offers a comprehensive guide to social media marketing in Insightful Knowledge. He changes perceptions on social media marketing and tell readers how to develop their marketing strategies. Since social media needs to be part of your marketing efforts, read this book!
Monica Cornetti – Leading Authority on Gamification, Entrepreneurial Thinking, and the Best-Selling Author of, "How to Put Gamification to Work for You" and "What Were You Thinking? Learn How to Change the Way You Think... Fast!"
Today it seems that everyone claims to be a social expert, but very few offer anything that will provide an "insightful edge." Stephen's book, Insightful Knowledge is packed with valuable information about how brands must evolve to engage with consumers directly. He provides a clear guide how to build deep, long-term relations with customers across multiple platforms. Insightful Knowledge is an invaluable guide for those who want to understand how social media evolved to where it is today, and how to utilize the medium for maximum effectiveness.
Danny Gutknecht – CEO and Co-Founder, Pathways TV
Brilliant! With case studies, real world data, and world-class expertise, Stephen Monaco does more than pontificate about the power of social media. Insightful Knowledge lifts the veil to reveal how to strategically use social marketing to create the kind of engaging, purposeful social media presence required for long-term success.
Mindy Audlin – Speaker, radio personality, and author of "What If It All Goes RIGHT?"
There are a lot of so-called "digital marketing gurus" out there, most are really Stephen Monaco wanna-bes! Involved and successful with online communities since the late 1980s, Stephen is finally sharing his real-world, time-tested techniques and cutting edge advice, that will propel any mid-sized business to the next level by developing and growing a relevant social presence. If your brand is important to you, Insightful Knowledge gives a thorough understanding of social marketing, its many benefits, as well as how to engage existing clients, and attract many, many more!
Dusty Meehan – Founder and CEO, eLumina Communications
I have known Stephen Monaco for 25+ years. He is always on the forefront of market trends. Stephen blends some very important elements in this must read book. He is a marketing pundit and provides rock solid advice based on his real-world success. Insightful Knowledge correctly focuses on business outcomes, and more importantly the bottom line.
Nick Vedros – World Renowned Commercial Photographer, Public Speaker, Founder and CEO, Vedros & Associates
I jumped at the chance to read this book and was rewarded with, as the title says Insightful Knowledge and a clearer understanding of the need to understand engagement. If you want to understand how to use the medium for maximum effectiveness, Stephen Monaco provides the why and how on the ins and outs of social media marketing in a straightforward manner that can be put to use immediately. Reading this book once will not be enough. It will become your reference on how to engage on the Internet in an effective and productive way.
John Butterill – Founder, Virtual Photo Walks
You can no longer sit back, relax and put your business on auto-pilot when it comes to social media. Creating a marketing calendar of automatic tweets, auto-responders, and canned replies is not going to cut it when your competition reads Insightful Knowledge and takes their engagement to the next level. Stephen Monaco is right on target with his understanding of social media, and if you don't take his advice be assured your competition will. This is not just another theoretical book. By the end of it, you'll know exactly what you need to do, and how to do it. Insightful Knowledge not only gives you the tools, it also teaches you how to use them to create an engaged community around your brand that will not only increase your bottom line, but add the soul factor to the life of your business. Prepare to engage!
Yifat Cohen – Founder, YCN Media Group
As we progress further into the digital communications age, everyone from executives to artisans are re-evaluating the way they interact with others online. The information in Insightful Knowledge is a true gift from Stephen Monaco to anyone looking to make social marketing a permanent fixture in their corporate or personal brand. No entity is too large or too small for the bounty of information he offers. This book is a must-read for anyone who needs a fresh, game-changing perspective on their marketing strategy.
Chris Sembower – Renowned Designer and Illustrator