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How Digital Marketing is Marketing in a Digital Era

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Article originally published in October 2016 on IBM THINK Marketing Consumer behavior has changed wildly in recent years. People have become digital junkies who voraciously devour information they find interesting – but systematically filter out everything that isn’t germane to them. Consumers literally crave information from companies they’re interested in, and are willing to give… [Read more… about How Digital Marketing is Marketing in a Digital Era]

Experiencing the Future Now with Digital Marketing

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This article was originally published in September 2016 on IBM THINK Marketing The future has already arrived and forward-thinking companies embracing digital marketing are realizing impressive benefits compared to competitors that are behind the curve. Insights on Insight Companies with advanced abilities to analyze customer journeys are experiencing significantly higher conversion rates, and levels of… [Read more… about Experiencing the Future Now with Digital Marketing]

Stephen Monaco Among the Top 50 Social Media Influencers of 2017

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This article was originally published by Joel Comm on May 3, 2017 Some people are born with a million dollar smile. That person can look your way and you know you are in the presence of someone who really cares about others. Stephen Monaco is one of those people. When I read his bio I… [Read more… about Stephen Monaco Among the Top 50 Social Media Influencers of 2017]

It’s Time To Really Listen To Your Customers

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This article was originally published on October 2, 2013 by Marketing Daily “It’s Time To Really Listen To Your Customers” If you’re not directly talking with your customers, prepare to become irrelevant. Before the advent of social media, advertisers relied on broad, generalized content based primarily on customer demographics. Now, consumers expect information to be… [Read more… about It’s Time To Really Listen To Your Customers]

How to Lead Your Team into Social

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This article was originally published on September 25, 2013 by Pragmatic Marketing  “How to Lead Your Team into Social” In a recent Harvard Business Review survey of 2,100 companies, only 12 percent of respondents rated their use of social media as “effective,” and less than half considered social to be an important component of their… [Read more… about How to Lead Your Team into Social]

Fake Twitter Hacks Are a Huge Mistake For Brands

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This article was originally published on September 23, 2013 by iMedia Connection “The Fallout from a Brand’s Fake Twitter Hack” Following the legitimate hacking of two companies’ Twitter accounts this spring, a string of copycats have jumped on the bandwagon with fake attacks. First, MTV and BET pretended to take over each other’s Twitter accounts… [Read more… about Fake Twitter Hacks Are a Huge Mistake For Brands]

How to Draw Meaningful Conclusions From Social Media Metrics

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This article was originally published on September 16, 2013 by Convince and Convert  “How To Draw Meaningful Conclusions from Social Media Metrics” How to Draw Meaningful Conclusions From Social Media Metrics Measure Success The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can also… [Read more… about How to Draw Meaningful Conclusions From Social Media Metrics]