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Blog

Aligning Sales and Marketing

By Stephen Monaco on March 3, 2021

sales and marketing alighnment is like a team rowing in unison

There’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly insurmountable endeavor.  Frankly, as a long-time Chief Marketing Officer, I’ve never had issues keeping sales and marketing aligned.  Although, there have been individuals who have tried to buck the system over the years. Quick Story: After being… [Read more… about Aligning Sales and Marketing]

Filed Under: Leadership, Marketing Tagged With: marketing

For the Record: The Difference Between Strategy and Tactics

By Stephen Monaco on November 17, 2020

Strategy

Over the last few decades while consulting as a business and marketing strategist and working with business owners, CEOs, corporate board members, and executives, I’ve frequently witnessed the difficulty executives have understanding the difference between strategy and tactics. More often than not it seems business people think they have a strategy rather than actually having… [Read more… about For the Record: The Difference Between Strategy and Tactics]

Filed Under: Strategy

Voice of Customer programs help ensure long-term success

By Stephen Monaco on March 6, 2018

In this episode, you’ll discover how companies that excel at using Voice of Customer programs enjoy 10 times more revenue over their competitors, save 25% in customer service costs, and deliver the exceptional customer experiences consumers demand today.

Filed Under: Customer Experience, Voice of Customer

Video Marketing Is A Must For Companies That Take Marketing Seriously

By Stephen Monaco on February 20, 2018

Video Marketing Is A Must For Both B2C And B2B Companies  

Filed Under: Marketing, Video Marketing

Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club

By Stephen Monaco on November 15, 2017

NEW YORK, NY – November 15, 2017 Renowned marketing consultant, Stephen Monaco has been selected into C-Suite Book Club, the premier source for the world’s leading business books for c-suite leaders, business executives, and celebrities. Featuring premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives, Stephen Monaco, the author… [Read more… about Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club]

Filed Under: Customer Experience, Digital Marketing, Voice of Customer

Personalized Marketing Enables Exceptional Customer Experiences

By Stephen Monaco on October 23, 2017

Design Exceptional Customer Experiences

In this always-connected Digital Era, exceptional customer experiences requires reaching individuals on the channels they prefer at the precise time that they’ll consider your brand’s information the most useful. Many businesses find the challenge of managing customer experiences to be daunting, and it’s easier said than done. Transitioning from segment-based approaches to ones that are customer-centric… [Read more… about Personalized Marketing Enables Exceptional Customer Experiences]

Filed Under: Customer Experience, Digital Marketing

How Digital Marketing is Marketing in a Digital Era

By Stephen Monaco on June 19, 2017

Digital Marketing - Stephen Monaco

Article originally published in October 2016 on IBM THINK Marketing Consumer behavior has changed wildly in recent years. People have become digital junkies who voraciously devour information they find interesting – but systematically filter out everything that isn’t germane to them. Consumers literally crave information from companies they’re interested in, and are willing to give… [Read more… about How Digital Marketing is Marketing in a Digital Era]

Filed Under: Digital Marketing

Experiencing the Future Now with Digital Marketing

By Stephen Monaco on June 15, 2017

Stephen Monaco - Digital Marketing

This article was originally published in September 2016 on IBM THINK Marketing The future has already arrived and forward-thinking companies embracing digital marketing are realizing impressive benefits compared to competitors that are behind the curve. Insights on Insight Companies with advanced abilities to analyze customer journeys are experiencing significantly higher conversion rates, and levels of… [Read more… about Experiencing the Future Now with Digital Marketing]

Filed Under: Digital Marketing

Stephen Monaco Among the Top 50 Social Media Influencers of 2017

By Stephen Monaco on May 4, 2017

This article was originally published by Joel Comm on May 3, 2017 Some people are born with a million dollar smile. That person can look your way and you know you are in the presence of someone who really cares about others. Stephen Monaco is one of those people. When I read his bio I… [Read more… about Stephen Monaco Among the Top 50 Social Media Influencers of 2017]

Filed Under: Social Media Strategy

It’s Time To Really Listen To Your Customers

By Stephen Monaco on December 12, 2013

This article was originally published on October 2, 2013 by Marketing Daily “It’s Time To Really Listen To Your Customers” If you’re not directly talking with your customers, prepare to become irrelevant. Before the advent of social media, advertisers relied on broad, generalized content based primarily on customer demographics. Now, consumers expect information to be… [Read more… about It’s Time To Really Listen To Your Customers]

Filed Under: Customer Insight, Voice of Customer

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