Over the last few decades while consulting as a business and marketing strategist and working with business owners, CEOs, corporate board members, and executives, I’ve frequently witnessed the difficulty executives have understanding the difference between strategy and tactics. More often than not it seems business people think they have a strategy rather than actually having… [Read more… about For the Record: The Difference Between Strategy and Tactics]
Voice of Customer programs help ensure long-term success
In this episode, you’ll discover how companies that excel at using Voice of Customer programs enjoy 10 times more revenue over their competitors, save 25% in customer service costs, and deliver the exceptional customer experiences consumers demand today.
Video Marketing Is A Must For Companies That Take Marketing Seriously
Video Marketing Is A Must For Both B2C And B2B Companies
Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club
NEW YORK, NY – November 15, 2017 Renowned marketing consultant, Stephen Monaco has been selected into C-Suite Book Club, the premier source for the world’s leading business books for c-suite leaders, business executives, and celebrities. Featuring premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives, Stephen Monaco, the author… [Read more… about Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club]
Personalized Marketing Enables Exceptional Customer Experiences
In this always-connected Digital Era, exceptional customer experiences requires reaching individuals on the channels they prefer at the precise time that they’ll consider your brand’s information the most useful. Many businesses find the challenge of managing customer experiences to be daunting, and it’s easier said than done. Transitioning from segment-based approaches to ones that are customer-centric… [Read more… about Personalized Marketing Enables Exceptional Customer Experiences]
How Digital Marketing is Marketing in a Digital Era
Article originally published in October 2016 on IBM THINK Marketing Consumer behavior has changed wildly in recent years. People have become digital junkies who voraciously devour information they find interesting – but systematically filter out everything that isn’t germane to them. Consumers literally crave information from companies they’re interested in, and are willing to give… [Read more… about How Digital Marketing is Marketing in a Digital Era]
Experiencing the Future Now with Digital Marketing
This article was originally published in September 2016 on IBM THINK Marketing The future has already arrived and forward-thinking companies embracing digital marketing are realizing impressive benefits compared to competitors that are behind the curve. Insights on Insight Companies with advanced abilities to analyze customer journeys are experiencing significantly higher conversion rates, and levels of… [Read more… about Experiencing the Future Now with Digital Marketing]
Stephen Monaco Among the Top 50 Social Media Influencers of 2017
This article was originally published by Joel Comm on May 3, 2017 Some people are born with a million dollar smile. That person can look your way and you know you are in the presence of someone who really cares about others. Stephen Monaco is one of those people. When I read his bio I… [Read more… about Stephen Monaco Among the Top 50 Social Media Influencers of 2017]
It’s Time To Really Listen To Your Customers
This article was originally published on October 2, 2013 by Marketing Daily “It’s Time To Really Listen To Your Customers” If you’re not directly talking with your customers, prepare to become irrelevant. Before the advent of social media, advertisers relied on broad, generalized content based primarily on customer demographics. Now, consumers expect information to be… [Read more… about It’s Time To Really Listen To Your Customers]
How to Lead Your Team into Social
This article was originally published on September 25, 2013 by Pragmatic Marketing “How to Lead Your Team into Social” In a recent Harvard Business Review survey of 2,100 companies, only 12 percent of respondents rated their use of social media as “effective,” and less than half considered social to be an important component of their… [Read more… about How to Lead Your Team into Social]