This article was originally published on September 23, 2013 by iMedia Connection “The Fallout from a Brand’s Fake Twitter Hack” Following the legitimate hacking of two companies’ Twitter accounts this spring, a string of copycats have jumped on the bandwagon with fake attacks. First, MTV and BET pretended to take over each other’s Twitter accounts… [Read more… about Fake Twitter Hacks Are a Huge Mistake For Brands]
How to Draw Meaningful Conclusions From Social Media Metrics
This article was originally published on September 16, 2013 by Convince and Convert “How To Draw Meaningful Conclusions from Social Media Metrics” How to Draw Meaningful Conclusions From Social Media Metrics Measure Success The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can also… [Read more… about How to Draw Meaningful Conclusions From Social Media Metrics]
Book Signing at Barnes & Noble in Tulsa
Thank you to everyone who came to my book signing at the Barnes & Noble in Tulsa, Oklahoma on September 21st. It was a pleasure vising with all the friendly people, and I enjoyed personally signing copies of “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing” for so many people. Thanks again!
Listening to the Voice of the Customer
Listening to the Voice of the Customer This article was originally published on August 27, 2013 by Linked 2 Leadership “Listening to the Voice of the Customer” Really Knowing Your Customers There’s more to knowing your customers than just being aware of their age, income level, and stage of life; savvy companies are intimately attuned… [Read more… about Listening to the Voice of the Customer]
Q and A with Stephen Monaco: What Your Social Strategy Needs to Have
What Your Social Strategy Needs to Have This article was originally published on August 13, 2013 by SmartBlog on Social Media “Q and A: What Your Social Strategy Needs to Have” Why does a brand need a social media strategy in the first place? Brands need to create a plan for the strategic use of… [Read more… about Q and A with Stephen Monaco: What Your Social Strategy Needs to Have]
Book Signing at Social Media Club 5th Anniversary Bash
The 5th Anniversary Bash for the Social Media Club in Kansas City was about to get rolling. I was just getting set up for my book signing and people wanted to buy signed copies of my book, “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing”
My Article on "Social Media Marketing Strategy" Published by MarketingProfs
Your Social Media Marketing Initiatives Must Start With Strategy This article was originally published on July 9, 2013 by MarketingProfs “Your Social Media Marketing Initiatives Must Start With Strategy” Companies must create a plan for the strategic use of social media for the same reason they must have a business plan. The outcome that results… [Read more… about My Article on "Social Media Marketing Strategy" Published by MarketingProfs]
My Article on "Persistent Listening Being Key to Exceptional Customer Experiences" Published by SCORE
Persistent Listening: The Key to Exceptional Customer Experiences This article was originally published on July 1, 2013 by SCORE – For The Life of Your Business: “Persistent Listening: The Key to Exceptional Customer Experiences” Persistent listening is a frequently neglected skill, both in business relationships and personal ones, but it’s crucial for mutual understanding and… [Read more… about My Article on "Persistent Listening Being Key to Exceptional Customer Experiences" Published by SCORE]
Review of My Book About Social Media Strategy & Marketing, by Liz Strauss
Book Review: Insightful Knowledge – An Enlightened Guide to Social Media Strategy & Marketing, by Stephen Monaco This article was originally published on June 27, 2013 by Successful Blog – Liz Strauss “When it comes to creating a social media marketing strategy companies must get their head around a simple concept. The objective is… [Read more… about Review of My Book About Social Media Strategy & Marketing, by Liz Strauss]
My Article on "Real-Time Engagement Strategy" Published by Soshable
“Role Models for Your Real-Time Engagement Strategy” This article was originally published on June 4, 2013 by Soshable “Role Models for Your Real-Time Engagement Strategy” The average person is bombarded by more than 2,000 brand impressions daily. Consumers tune out most of these impressions because they don’t find them relevant or useful, but this does… [Read more… about My Article on "Real-Time Engagement Strategy" Published by Soshable]