The 5th Anniversary Bash for the Social Media Club in Kansas City was about to get rolling. I was just getting set up for my book signing and people wanted to buy signed copies of my book, “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing”
My Article on "Social Media Marketing Strategy" Published by MarketingProfs
Your Social Media Marketing Initiatives Must Start With Strategy This article was originally published on July 9, 2013 by MarketingProfs “Your Social Media Marketing Initiatives Must Start With Strategy” Companies must create a plan for the strategic use of social media for the same reason they must have a business plan. The outcome that results… [Read more… about My Article on "Social Media Marketing Strategy" Published by MarketingProfs]
My Article on "Persistent Listening Being Key to Exceptional Customer Experiences" Published by SCORE
Persistent Listening: The Key to Exceptional Customer Experiences This article was originally published on July 1, 2013 by SCORE – For The Life of Your Business: “Persistent Listening: The Key to Exceptional Customer Experiences” Persistent listening is a frequently neglected skill, both in business relationships and personal ones, but it’s crucial for mutual understanding and… [Read more… about My Article on "Persistent Listening Being Key to Exceptional Customer Experiences" Published by SCORE]
Review of My Book About Social Media Strategy & Marketing, by Liz Strauss
Book Review: Insightful Knowledge – An Enlightened Guide to Social Media Strategy & Marketing, by Stephen Monaco This article was originally published on June 27, 2013 by Successful Blog – Liz Strauss “When it comes to creating a social media marketing strategy companies must get their head around a simple concept. The objective is… [Read more… about Review of My Book About Social Media Strategy & Marketing, by Liz Strauss]
My Article on "Real-Time Engagement Strategy" Published by Soshable
“Role Models for Your Real-Time Engagement Strategy” This article was originally published on June 4, 2013 by Soshable “Role Models for Your Real-Time Engagement Strategy” The average person is bombarded by more than 2,000 brand impressions daily. Consumers tune out most of these impressions because they don’t find them relevant or useful, but this does… [Read more… about My Article on "Real-Time Engagement Strategy" Published by Soshable]
My "Social Media ‘Experts’ Article" Published by Under 30 CEO
Your Ability to Tweet Doesn’t Make You a Guru This article was originally published on May 31, 2013 by Under 30 CEO “Your Ability to Tweet Doesn’t Make You a Guru.” Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social… [Read more… about My "Social Media ‘Experts’ Article" Published by Under 30 CEO]
My "Marketing as an Art" Article Published by B2B Marketing
Why Entrepreneurs Should Approach Marketing as an Art This article was originally published on May 21, 2013 by B2B Marketing “Why Entrepreneurs Should Approach Marketing as an Art” Art is more than paint on a canvas or pixels on a screen. Art is about human connections — it’s about moving people on an emotional… [Read more… about My "Marketing as an Art" Article Published by B2B Marketing]
IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco
Idea Mensch Interview This interview was originally published by IdeaMensch on April 29, 2013 “Stephen Monaco – Integrated Marketer, Author and Speaker.” Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social media strategist, Monaco advises executives on driving global strategies and leveraging digital media to… [Read more… about IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco]
Social Media Strategy and Marketing: Doing It By The Book
Social Media Strategy and Marketing: Doing It By The Book IBM conducted a survey of senior-level marketing executives at mid-market and large companies in the United States and the United Kingdom that revealed some sobering information. Sixty-seven percent 67% of these marketers readily admitted they know they must add social media to their marketing mix,… [Read more… about Social Media Strategy and Marketing: Doing It By The Book]
Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012
Top 100 Marketers to Follow on Twitter – January 2012 @mashable – Pete Cashmore @chrisbrogan – Chris Brogan @adage – Ad Age @briansolis – Brian Solis @unmarketing – Scott Stratten @dannysullivan – Danny Sullivan @HubSpot – HubSpot @sengineland – Search Engine Land @SEOmoz – SEOmoz @smexaminer – Michael Stelzner @avinash – Avinash Kushik @dmscott –… [Read more… about Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012]