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Blog

My Article on "Real-Time Engagement Strategy" Published by Soshable

By Stephen Monaco on June 4, 2013

“Role Models for Your Real-Time Engagement Strategy” This article was originally published on June 4, 2013 by Soshable “Role Models for Your Real-Time Engagement Strategy” The average person is bombarded by more than 2,000 brand impressions daily. Consumers tune out most of these impressions because they don’t find them relevant or useful, but this does… [Read more… about My Article on "Real-Time Engagement Strategy" Published by Soshable]

Filed Under: Social Media Strategy

My "Social Media ‘Experts’ Article" Published by Under 30 CEO

By Stephen Monaco on May 31, 2013

Your Ability to Tweet Doesn’t Make You a Guru This article was originally published on May 31, 2013 by Under 30 CEO “Your Ability to Tweet Doesn’t Make You a Guru.” Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social… [Read more… about My "Social Media ‘Experts’ Article" Published by Under 30 CEO]

Filed Under: Marketing Strategy, Social Media Strategy

My "Marketing as an Art" Article Published by B2B Marketing

By Stephen Monaco on May 24, 2013

Why Entrepreneurs Should Approach Marketing as an Art This article was originally published on May 21, 2013 by B2B Marketing   “Why Entrepreneurs Should Approach Marketing as an Art” Art is more than paint on a canvas or pixels on a screen. Art is about human connections — it’s about moving people on an emotional… [Read more… about My "Marketing as an Art" Article Published by B2B Marketing]

Filed Under: Marketing, Voice of Customer

IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco

By Stephen Monaco on April 30, 2013

Idea Mensch Interview This interview was originally published by IdeaMensch on April 29, 2013 “Stephen Monaco – Integrated Marketer, Author and Speaker.” Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social media strategist, Monaco advises executives on driving global strategies and leveraging digital media to… [Read more… about IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco]

Filed Under: Marketing, Marketing Strategy

Social Media Strategy and Marketing: Doing It By The Book

By Stephen Monaco on April 20, 2013

Social Media Strategy and Marketing: Doing It By The Book IBM conducted a survey of senior-level marketing executives at mid-market and large companies in the United States and the United Kingdom that revealed some sobering information. Sixty-seven percent 67% of these marketers readily admitted they know they must add social media to their marketing mix,… [Read more… about Social Media Strategy and Marketing: Doing It By The Book]

Filed Under: Marketing Strategy, Social Media Strategy

Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012

By Stephen Monaco on January 14, 2012

Top 100 Marketers to Follow on Twitter – January 2012 @mashable – Pete Cashmore @chrisbrogan – Chris Brogan @adage – Ad Age @briansolis – Brian Solis @unmarketing – Scott Stratten @dannysullivan – Danny Sullivan @HubSpot – HubSpot @sengineland – Search Engine Land @SEOmoz – SEOmoz @smexaminer – Michael Stelzner @avinash – Avinash Kushik @dmscott –… [Read more… about Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012]

Filed Under: Marketing, Marketing Strategy

Americans Stay Connected to Social Web via Mobile Devices

By Stephen Monaco on December 15, 2011

Consumers can’t get enough info on brands they’re interested in and multitask constantly to stay connect to the social web. However, executives are hold outs to their companies’ social media initiatives because they don’t have the internal resources or expertise, don’t know how to measure effectiveness, and are afraid consumers may post negative comments about the company or brand.

[Read more... about Americans Stay Connected to Social Web via Mobile Devices]

Filed Under: Consumer Insight, Voice of Customer

Knowledge-Driven Decisions Increase ROI

By Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]

Filed Under: Adaptive Marketing, Advertising, Business Intelligence, Customer Insight, Customer Sentiment, Data Collection, Data Mining, Data-Driven Decisions, Insightful Knowledge, Listen Platforms, Marketing Strategy, Monitoring, Social Media Marketing, Social Media Strategy, Voice of Customer Tagged With: brand engagement, customer sentiment, data collection, data mining, data-driven decisions, Insight, Insightful Knowledge, knowledge-based decisions, Knowledge-Driven Decisions, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Solid Social Media Strategies Are Imperative for Success

By Stephen Monaco on August 23, 2011

Marketing is moving at a break neck speed.  CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities.  Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Monitoring, Social Media, Social Media Marketing, Social Media Monitoring, Social Media Strategy, Value Creation Tagged With: brand engagement, customer sentiment, data-driven decisions, Insight, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

I'm Gonna Tell You How It's Gonna Be

By Stephen Monaco on August 27, 2010

I Can’t Get No Satisfaction – 300 Stations and Nothing on TV TiVo completely changed the idea of “Must See TV” where audiences needed to be in front of their televisions at a specific time on a specific day to see their favorite programs. The ubiquity of TiVo-type technology in cable and satellite set-top boxes… [Read more… about I'm Gonna Tell You How It's Gonna Be]

Filed Under: Entertainment, Media, Predictions Tagged With: Media, media marketing, New Media, Predictions

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