Why Entrepreneurs Should Approach Marketing as an Art This article was originally published on May 21, 2013 by B2B Marketing “Why Entrepreneurs Should Approach Marketing as an Art” Art is more than paint on a canvas or pixels on a screen. Art is about human connections — it’s about moving people on an emotional… [Read more… about My "Marketing as an Art" Article Published by B2B Marketing]
IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco
Idea Mensch Interview This interview was originally published by IdeaMensch on April 29, 2013 “Stephen Monaco – Integrated Marketer, Author and Speaker.” Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social media strategist, Monaco advises executives on driving global strategies and leveraging digital media to… [Read more… about IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco]
Social Media Strategy and Marketing: Doing It By The Book
Social Media Strategy and Marketing: Doing It By The Book IBM conducted a survey of senior-level marketing executives at mid-market and large companies in the United States and the United Kingdom that revealed some sobering information. Sixty-seven percent 67% of these marketers readily admitted they know they must add social media to their marketing mix,… [Read more… about Social Media Strategy and Marketing: Doing It By The Book]
Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012
Top 100 Marketers to Follow on Twitter – January 2012 @mashable – Pete Cashmore @chrisbrogan – Chris Brogan @adage – Ad Age @briansolis – Brian Solis @unmarketing – Scott Stratten @dannysullivan – Danny Sullivan @HubSpot – HubSpot @sengineland – Search Engine Land @SEOmoz – SEOmoz @smexaminer – Michael Stelzner @avinash – Avinash Kushik @dmscott –… [Read more… about Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012]
Americans Stay Connected to Social Web via Mobile Devices
Consumers can’t get enough info on brands they’re interested in and multitask constantly to stay connect to the social web. However, executives are hold outs to their companies’ social media initiatives because they don’t have the internal resources or expertise, don’t know how to measure effectiveness, and are afraid consumers may post negative comments about the company or brand.
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Knowledge-Driven Decisions Increase ROI
The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]
Solid Social Media Strategies Are Imperative for Success
Marketing is moving at a break neck speed. CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities. Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]
I'm Gonna Tell You How It's Gonna Be
I Can’t Get No Satisfaction – 300 Stations and Nothing on TV TiVo completely changed the idea of “Must See TV” where audiences needed to be in front of their televisions at a specific time on a specific day to see their favorite programs. The ubiquity of TiVo-type technology in cable and satellite set-top boxes… [Read more… about I'm Gonna Tell You How It's Gonna Be]
Social CRM: All the Rage
Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]
Marketing: Art or Science?
Organizations who consider marketing to be an art form are decades behind in their thinking. While art is a component, marketing is clearly an applied science which combines research, economics and mathematics; as well as social sciences like psychology, sociology, and cultural anthropology. Companies absolutely must base their strategic decisions on these elements.