Organizations who consider marketing to be an art form are decades behind in their thinking. While art is a component, marketing is clearly an applied science which combines research, economics and mathematics; as well as social sciences like psychology, sociology, and cultural anthropology. Companies absolutely must base their strategic decisions on these elements.
At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]
The Millennial Generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media. With the arguable exception of Disney’s ABC Family network, media conglomerates are not creating programs quickly enough which suit the tastes of… [Read more… about Young Americans: Social Media & Mass Media]
Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period. ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals. The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]
While ‘one size fits all’ strategies don’t work, way too many companies still maintain an antiquated mentality driven by sales, instead of changing their focus so they are driven by marketing. Companies driven purely by sales should drop their short-term way of thinking like a bad habit and start transitioning their organizations into ones which… [Read more… about Marketing Strategy: "Market Driven Companies"]