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Adaptive Marketing

Knowledge-Driven Decisions Increase ROI

By Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]

Filed Under: Adaptive Marketing, Advertising, Business Intelligence, Customer Insight, Customer Sentiment, Data Collection, Data Mining, Data-Driven Decisions, Insightful Knowledge, Listen Platforms, Marketing Strategy, Monitoring, Social Media Marketing, Social Media Strategy, Voice of Customer Tagged With: brand engagement, customer sentiment, data collection, data mining, data-driven decisions, Insight, Insightful Knowledge, knowledge-based decisions, Knowledge-Driven Decisions, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Solid Social Media Strategies Are Imperative for Success

By Stephen Monaco on August 23, 2011

Marketing is moving at a break neck speed.  CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities.  Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Monitoring, Social Media, Social Media Marketing, Social Media Monitoring, Social Media Strategy, Value Creation Tagged With: brand engagement, customer sentiment, data-driven decisions, Insight, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Social CRM: All the Rage

By Stephen Monaco on July 5, 2010

Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]

Filed Under: Adaptive Marketing, Business Intelligence, Consumer Insight, Customer Insight, Customer Sentiment, Insightful Knowledge, Social CRM, Social Media Monitoring, Social Media Strategy Tagged With: customer sentiment, engage, monitoring, Social CRM, social media monitoring

Meet the New Boss: Consumers

By Stephen Monaco on June 16, 2010

At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Media, Millennial Generation, Social Media, Social Media Marketing Tagged With: brand ambassadors, Chief Marketing Officer, market driven, Media, Millennial Generation, positioning, Social Media, Social Media Marketing

Young Americans: Social Media & Mass Media

By Stephen Monaco on June 12, 2010

The Millennial Generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media.  With the arguable exception of Disney’s ABC Family network, media conglomerates are not creating programs quickly enough which suit the tastes of… [Read more… about Young Americans: Social Media & Mass Media]

Filed Under: Adaptive Marketing, Insightful Knowledge, Media, Millennial Generation, Predictions, Social Media Tagged With: audience fragmentation, Media, Millennial Generation, Millennials, Social Media, Social Media Marketing, user generated content

Consumer Insight: Fueled by Data; Powered By Technology

By Stephen Monaco on March 5, 2010

Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period.  ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals.  The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]

Filed Under: Adaptive Marketing, Branding, Business Intelligence, Customer Insight, Data Collection, Insightful Knowledge, Social Media Marketing, Social Media Monitoring Tagged With: Adaptive Marketing, brand, brand advocates, brand ambassadors, Branding, marketing strategy, research

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