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Knowledge-Driven Decisions Increase ROI

By Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]

Filed Under: Adaptive Marketing, Advertising, Business Intelligence, Customer Insight, Customer Sentiment, Data Collection, Data Mining, Data-Driven Decisions, Insightful Knowledge, Listen Platforms, Marketing Strategy, Monitoring, Social Media Marketing, Social Media Strategy, Voice of Customer Tagged With: brand engagement, customer sentiment, data collection, data mining, data-driven decisions, Insight, Insightful Knowledge, knowledge-based decisions, Knowledge-Driven Decisions, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Marketing: Art or Science?

By Stephen Monaco on June 22, 2010

Organizations who consider marketing to be an art form are decades behind in their thinking. While art is a component, marketing is clearly an applied science which combines research, economics and mathematics; as well as social sciences like psychology, sociology, and cultural anthropology. Companies absolutely must base their strategic decisions on these elements.

Filed Under: Advertising, Consumer Insight, Demography, Psychographics Tagged With: applied science, Branding, creative, design, key messages, marketing strategy, messaging, mind share, positioning

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