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Branding

Fake Twitter Hacks Are a Huge Mistake For Brands

By Stephen Monaco on October 1, 2013

This article was originally published on September 23, 2013 by iMedia Connection “The Fallout from a Brand’s Fake Twitter Hack” Following the legitimate hacking of two companies’ Twitter accounts this spring, a string of copycats have jumped on the bandwagon with fake attacks. First, MTV and BET pretended to take over each other’s Twitter accounts… [Read more… about Fake Twitter Hacks Are a Huge Mistake For Brands]

Filed Under: Branding, Social Media Strategy

Solid Social Media Strategies Are Imperative for Success

By Stephen Monaco on August 23, 2011

Marketing is moving at a break neck speed.  CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities.  Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Monitoring, Social Media, Social Media Marketing, Social Media Monitoring, Social Media Strategy, Value Creation Tagged With: brand engagement, customer sentiment, data-driven decisions, Insight, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Meet the New Boss: Consumers

By Stephen Monaco on June 16, 2010

At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Media, Millennial Generation, Social Media, Social Media Marketing Tagged With: brand ambassadors, Chief Marketing Officer, market driven, Media, Millennial Generation, positioning, Social Media, Social Media Marketing

Consumer Insight: Fueled by Data; Powered By Technology

By Stephen Monaco on March 5, 2010

Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period.  ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals.  The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]

Filed Under: Adaptive Marketing, Branding, Business Intelligence, Customer Insight, Data Collection, Insightful Knowledge, Social Media Marketing, Social Media Monitoring Tagged With: Adaptive Marketing, brand, brand advocates, brand ambassadors, Branding, marketing strategy, research

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