This article was originally published on September 23, 2013 by iMedia Connection “The Fallout from a Brand’s Fake Twitter Hack” Following the legitimate hacking of two companies’ Twitter accounts this spring, a string of copycats have jumped on the bandwagon with fake attacks. First, MTV and BET pretended to take over each other’s Twitter accounts… [Read more… about Fake Twitter Hacks Are a Huge Mistake For Brands]
Branding
Solid Social Media Strategies Are Imperative for Success
Marketing is moving at a break neck speed. CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities. Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]
Meet the New Boss: Consumers
At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]
Consumer Insight: Fueled by Data; Powered By Technology
Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period. ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals. The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]