This article was originally published on September 16, 2013 by Convince and Convert “How To Draw Meaningful Conclusions from Social Media Metrics” How to Draw Meaningful Conclusions From Social Media Metrics Measure Success The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can also… [Read more… about How to Draw Meaningful Conclusions From Social Media Metrics]
Business Intelligence
Knowledge-Driven Decisions Increase ROI
The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]
Social CRM: All the Rage
Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]
Consumer Insight: Fueled by Data; Powered By Technology
Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period. ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals. The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]