Consumer Insight

Americans Stay Connected to Social Web via Mobile Devices

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Consumers can’t get enough info on brands they’re interested in and multitask constantly to stay connect to the social web. However, executives are hold outs to their companies’ social media initiatives because they don’t have the internal resources or expertise, don’t know how to measure effectiveness, and are afraid consumers may post negative comments about the company or brand.

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Social CRM: All the Rage

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Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]

Marketing: Art or Science?

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Organizations who consider marketing to be an art form are decades behind in their thinking. While art is a component, marketing is clearly an applied science which combines research, economics and mathematics; as well as social sciences like psychology, sociology, and cultural anthropology. Companies absolutely must base their strategic decisions on these elements.