Consumers can’t get enough info on brands they’re interested in and multitask constantly to stay connect to the social web. However, executives are hold outs to their companies’ social media initiatives because they don’t have the internal resources or expertise, don’t know how to measure effectiveness, and are afraid consumers may post negative comments about the company or brand.
Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]