In this episode, you’ll discover how companies that excel at using Voice of Customer programs enjoy 10 times more revenue over their competitors, save 25% in customer service costs, and deliver the exceptional customer experiences consumers demand today.
NEW YORK, NY – November 15, 2017 Renowned marketing consultant, Stephen Monaco has been selected into C-Suite Book Club, the premier source for the world’s leading business books for c-suite leaders, business executives, and celebrities. Featuring premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives, Stephen Monaco, the author… [Read more… about Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club]
In this always-connected Digital Era, exceptional customer experiences requires reaching individuals on the channels they prefer at the precise time that they’ll consider your brand’s information the most useful. Many businesses find the challenge of managing customer experiences to be daunting, and it’s easier said than done. Transitioning from segment-based approaches to ones that are customer-centric… [Read more… about Personalized Marketing Enables Exceptional Customer Experiences]
Listening to the Voice of the Customer This article was originally published on August 27, 2013 by Linked 2 Leadership “Listening to the Voice of the Customer” Really Knowing Your Customers There’s more to knowing your customers than just being aware of their age, income level, and stage of life; savvy companies are intimately attuned… [Read more… about Listening to the Voice of the Customer]
Persistent Listening: The Key to Exceptional Customer Experiences This article was originally published on July 1, 2013 by SCORE – For The Life of Your Business: “Persistent Listening: The Key to Exceptional Customer Experiences” Persistent listening is a frequently neglected skill, both in business relationships and personal ones, but it’s crucial for mutual understanding and… [Read more… about My Article on "Persistent Listening Being Key to Exceptional Customer Experiences" Published by SCORE]
While ‘one size fits all’ strategies don’t work, way too many companies still maintain an antiquated mentality driven by sales, instead of changing their focus so they are driven by marketing. Companies driven purely by sales should drop their short-term way of thinking like a bad habit and start transitioning their organizations into ones which… [Read more… about Marketing Strategy: "Market Driven Companies"]