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Customer Insight

It’s Time To Really Listen To Your Customers

By Stephen Monaco on December 12, 2013

This article was originally published on October 2, 2013 by Marketing Daily “It’s Time To Really Listen To Your Customers” If you’re not directly talking with your customers, prepare to become irrelevant. Before the advent of social media, advertisers relied on broad, generalized content based primarily on customer demographics. Now, consumers expect information to be… [Read more… about It’s Time To Really Listen To Your Customers]

Filed Under: Customer Insight, Voice of Customer

Knowledge-Driven Decisions Increase ROI

By Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]

Filed Under: Adaptive Marketing, Advertising, Business Intelligence, Customer Insight, Customer Sentiment, Data Collection, Data Mining, Data-Driven Decisions, Insightful Knowledge, Listen Platforms, Marketing Strategy, Monitoring, Social Media Marketing, Social Media Strategy, Voice of Customer Tagged With: brand engagement, customer sentiment, data collection, data mining, data-driven decisions, Insight, Insightful Knowledge, knowledge-based decisions, Knowledge-Driven Decisions, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Social CRM: All the Rage

By Stephen Monaco on July 5, 2010

Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]

Filed Under: Adaptive Marketing, Business Intelligence, Consumer Insight, Customer Insight, Customer Sentiment, Insightful Knowledge, Social CRM, Social Media Monitoring, Social Media Strategy Tagged With: customer sentiment, engage, monitoring, Social CRM, social media monitoring

Consumer Insight: Fueled by Data; Powered By Technology

By Stephen Monaco on March 5, 2010

Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period.  ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals.  The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]

Filed Under: Adaptive Marketing, Branding, Business Intelligence, Customer Insight, Data Collection, Insightful Knowledge, Social Media Marketing, Social Media Monitoring Tagged With: Adaptive Marketing, brand, brand advocates, brand ambassadors, Branding, marketing strategy, research

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