This article was originally published on October 2, 2013 by Marketing Daily “It’s Time To Really Listen To Your Customers” If you’re not directly talking with your customers, prepare to become irrelevant. Before the advent of social media, advertisers relied on broad, generalized content based primarily on customer demographics. Now, consumers expect information to be… [Read more… about It’s Time To Really Listen To Your Customers]
Customer Insight
Knowledge-Driven Decisions Increase ROI
The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]
Social CRM: All the Rage
Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]
Consumer Insight: Fueled by Data; Powered By Technology
Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period. ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals. The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]