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Customer Sentiment

Will your customers tell you how happy they are with your product or service?

By Stephen Monaco on May 16, 2019

What do you know about your customers and how happy they are with your product or service? Perhaps they love what they purchased from you, but they found the process pretty cumbersome. Or maybe everything went well but the item just wasn’t to their satisfaction. The question is: Will they take the time to tell… [Read more… about Will your customers tell you how happy they are with your product or service?]

Filed Under: Customer Sentiment, Social Media Strategy, Voice of Customer

Knowledge-Driven Decisions Increase ROI

By Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]

Filed Under: Adaptive Marketing, Advertising, Business Intelligence, Customer Insight, Customer Sentiment, Data Collection, Data Mining, Data-Driven Decisions, Insightful Knowledge, Listen Platforms, Marketing Strategy, Monitoring, Social Media Marketing, Social Media Strategy, Voice of Customer Tagged With: brand engagement, customer sentiment, data collection, data mining, data-driven decisions, Insight, Insightful Knowledge, knowledge-based decisions, Knowledge-Driven Decisions, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Social CRM: All the Rage

By Stephen Monaco on July 5, 2010

Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]

Filed Under: Adaptive Marketing, Business Intelligence, Consumer Insight, Customer Insight, Customer Sentiment, Insightful Knowledge, Social CRM, Social Media Monitoring, Social Media Strategy Tagged With: customer sentiment, engage, monitoring, Social CRM, social media monitoring

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