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Data-Driven Decisions

How to Draw Meaningful Conclusions From Social Media Metrics

By Stephen Monaco on September 28, 2013

This article was originally published on September 16, 2013 by Convince and Convert  “How To Draw Meaningful Conclusions from Social Media Metrics” How to Draw Meaningful Conclusions From Social Media Metrics Measure Success The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can also… [Read more… about How to Draw Meaningful Conclusions From Social Media Metrics]

Filed Under: Business Intelligence, Data-Driven Decisions

Knowledge-Driven Decisions Increase ROI

By Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]

Filed Under: Adaptive Marketing, Advertising, Business Intelligence, Customer Insight, Customer Sentiment, Data Collection, Data Mining, Data-Driven Decisions, Insightful Knowledge, Listen Platforms, Marketing Strategy, Monitoring, Social Media Marketing, Social Media Strategy, Voice of Customer Tagged With: brand engagement, customer sentiment, data collection, data mining, data-driven decisions, Insight, Insightful Knowledge, knowledge-based decisions, Knowledge-Driven Decisions, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

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