NEW YORK, NY – November 15, 2017 Renowned marketing consultant, Stephen Monaco has been selected into C-Suite Book Club, the premier source for the world’s leading business books for c-suite leaders, business executives, and celebrities. Featuring premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives, Stephen Monaco, the author… [Read more… about Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club]
Digital Marketing
Personalized Marketing Enables Exceptional Customer Experiences
In this always-connected Digital Era, exceptional customer experiences requires reaching individuals on the channels they prefer at the precise time that they’ll consider your brand’s information the most useful. Many businesses find the challenge of managing customer experiences to be daunting, and it’s easier said than done. Transitioning from segment-based approaches to ones that are customer-centric… [Read more… about Personalized Marketing Enables Exceptional Customer Experiences]
How Digital Marketing is Marketing in a Digital Era
Article originally published in October 2016 on IBM THINK Marketing Consumer behavior has changed wildly in recent years. People have become digital junkies who voraciously devour information they find interesting – but systematically filter out everything that isn’t germane to them. Consumers literally crave information from companies they’re interested in, and are willing to give… [Read more… about How Digital Marketing is Marketing in a Digital Era]
Experiencing the Future Now with Digital Marketing
This article was originally published in September 2016 on IBM THINK Marketing The future has already arrived and forward-thinking companies embracing digital marketing are realizing impressive benefits compared to competitors that are behind the curve. Insights on Insight Companies with advanced abilities to analyze customer journeys are experiencing significantly higher conversion rates, and levels of… [Read more… about Experiencing the Future Now with Digital Marketing]