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Digital Marketing

Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club

By Stephen Monaco on November 15, 2017

NEW YORK, NY – November 15, 2017 Renowned marketing consultant, Stephen Monaco has been selected into C-Suite Book Club, the premier source for the world’s leading business books for c-suite leaders, business executives, and celebrities. Featuring premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives, Stephen Monaco, the author… [Read more… about Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club]

Filed Under: Customer Experience, Digital Marketing, Voice of Customer

Personalized Marketing Enables Exceptional Customer Experiences

By Stephen Monaco on October 23, 2017

Design Exceptional Customer Experiences

In this always-connected Digital Era, exceptional customer experiences requires reaching individuals on the channels they prefer at the precise time that they’ll consider your brand’s information the most useful. Many businesses find the challenge of managing customer experiences to be daunting, and it’s easier said than done. Transitioning from segment-based approaches to ones that are customer-centric… [Read more… about Personalized Marketing Enables Exceptional Customer Experiences]

Filed Under: Customer Experience, Digital Marketing

How Digital Marketing is Marketing in a Digital Era

By Stephen Monaco on June 19, 2017

Digital Marketing - Stephen Monaco

Article originally published in October 2016 on IBM THINK Marketing Consumer behavior has changed wildly in recent years. People have become digital junkies who voraciously devour information they find interesting – but systematically filter out everything that isn’t germane to them. Consumers literally crave information from companies they’re interested in, and are willing to give… [Read more… about How Digital Marketing is Marketing in a Digital Era]

Filed Under: Digital Marketing

Experiencing the Future Now with Digital Marketing

By Stephen Monaco on June 15, 2017

Stephen Monaco - Digital Marketing

This article was originally published in September 2016 on IBM THINK Marketing The future has already arrived and forward-thinking companies embracing digital marketing are realizing impressive benefits compared to competitors that are behind the curve. Insights on Insight Companies with advanced abilities to analyze customer journeys are experiencing significantly higher conversion rates, and levels of… [Read more… about Experiencing the Future Now with Digital Marketing]

Filed Under: Digital Marketing

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