The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]
Insightful Knowledge
Social CRM: All the Rage
Social: All the Rage in the CRM Machine Best practices for CRM are at the heart of enabling the vital roles of sales and marketing. And Social CRM is rapidly creating a lot of buzz in this arena. One of the exciting enabling technologies forming the underpinnings for today’s CRM is social media monitoring. My… [Read more… about Social CRM: All the Rage]
Young Americans: Social Media & Mass Media
The Millennial Generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media. With the arguable exception of Disney’s ABC Family network, media conglomerates are not creating programs quickly enough which suit the tastes of… [Read more… about Young Americans: Social Media & Mass Media]
Consumer Insight: Fueled by Data; Powered By Technology
Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period. ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals. The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]