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Marketing

Aligning Sales and Marketing

By Stephen Monaco on March 3, 2021

sales and marketing alighnment is like a team rowing in unison

There’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly insurmountable endeavor.  Frankly, as a long-time Chief Marketing Officer, I’ve never had issues keeping sales and marketing aligned.  Although, there have been individuals who have tried to buck the system over the years. Quick Story: After being… [Read more… about Aligning Sales and Marketing]

Filed Under: Leadership, Marketing Tagged With: marketing

Video Marketing Is A Must For Companies That Take Marketing Seriously

By Stephen Monaco on February 20, 2018

Video Marketing Is A Must For Both B2C And B2B Companies  

Filed Under: Marketing, Video Marketing

My "Marketing as an Art" Article Published by B2B Marketing

By Stephen Monaco on May 24, 2013

Why Entrepreneurs Should Approach Marketing as an Art This article was originally published on May 21, 2013 by B2B Marketing   “Why Entrepreneurs Should Approach Marketing as an Art” Art is more than paint on a canvas or pixels on a screen. Art is about human connections — it’s about moving people on an emotional… [Read more… about My "Marketing as an Art" Article Published by B2B Marketing]

Filed Under: Marketing, Voice of Customer

IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco

By Stephen Monaco on April 30, 2013

Idea Mensch Interview This interview was originally published by IdeaMensch on April 29, 2013 “Stephen Monaco – Integrated Marketer, Author and Speaker.” Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social media strategist, Monaco advises executives on driving global strategies and leveraging digital media to… [Read more… about IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco]

Filed Under: Marketing, Marketing Strategy

Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012

By Stephen Monaco on January 14, 2012

Top 100 Marketers to Follow on Twitter – January 2012 @mashable – Pete Cashmore @chrisbrogan – Chris Brogan @adage – Ad Age @briansolis – Brian Solis @unmarketing – Scott Stratten @dannysullivan – Danny Sullivan @HubSpot – HubSpot @sengineland – Search Engine Land @SEOmoz – SEOmoz @smexaminer – Michael Stelzner @avinash – Avinash Kushik @dmscott –… [Read more… about Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012]

Filed Under: Marketing, Marketing Strategy

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