There’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly insurmountable endeavor. Frankly, as a long-time Chief Marketing Officer, I’ve never had issues keeping sales and marketing aligned. Although, there have been individuals who have tried to buck the system over the years. Quick Story: After being… [Read more… about Aligning Sales and Marketing]
Marketing
Video Marketing Is A Must For Companies That Take Marketing Seriously
Video Marketing Is A Must For Both B2C And B2B Companies
My "Marketing as an Art" Article Published by B2B Marketing
Why Entrepreneurs Should Approach Marketing as an Art This article was originally published on May 21, 2013 by B2B Marketing “Why Entrepreneurs Should Approach Marketing as an Art” Art is more than paint on a canvas or pixels on a screen. Art is about human connections — it’s about moving people on an emotional… [Read more… about My "Marketing as an Art" Article Published by B2B Marketing]
IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco
Idea Mensch Interview This interview was originally published by IdeaMensch on April 29, 2013 “Stephen Monaco – Integrated Marketer, Author and Speaker.” Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social media strategist, Monaco advises executives on driving global strategies and leveraging digital media to… [Read more… about IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco]
Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012
Top 100 Marketers to Follow on Twitter – January 2012 @mashable – Pete Cashmore @chrisbrogan – Chris Brogan @adage – Ad Age @briansolis – Brian Solis @unmarketing – Scott Stratten @dannysullivan – Danny Sullivan @HubSpot – HubSpot @sengineland – Search Engine Land @SEOmoz – SEOmoz @smexaminer – Michael Stelzner @avinash – Avinash Kushik @dmscott –… [Read more… about Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012]