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Marketing Strategy

How to Lead Your Team into Social

By Stephen Monaco on November 12, 2013

This article was originally published on September 25, 2013 by Pragmatic Marketing  “How to Lead Your Team into Social” In a recent Harvard Business Review survey of 2,100 companies, only 12 percent of respondents rated their use of social media as “effective,” and less than half considered social to be an important component of their… [Read more… about How to Lead Your Team into Social]

Filed Under: Marketing Strategy, Social Media Strategy

Q and A with Stephen Monaco: What Your Social Strategy Needs to Have

By Stephen Monaco on August 29, 2013

What Your Social Strategy Needs to Have This article was originally published on August 13, 2013 by SmartBlog on Social Media “Q and A: What Your Social Strategy Needs to Have” Why does a brand need a social media strategy in the first place? Brands need to create a plan for the strategic use of… [Read more… about Q and A with Stephen Monaco: What Your Social Strategy Needs to Have]

Filed Under: Marketing Strategy, Social Media Strategy

Book Signing at Social Media Club 5th Anniversary Bash

By Stephen Monaco on August 29, 2013

The 5th Anniversary Bash for the Social Media Club in Kansas City was about to get rolling. I was just getting set up for my book signing and people wanted to buy signed copies of my book, “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing”

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

My Article on "Social Media Marketing Strategy" Published by MarketingProfs

By Stephen Monaco on July 11, 2013

Your Social Media Marketing Initiatives Must Start With Strategy This article was originally published on July 9, 2013 by MarketingProfs “Your Social Media Marketing Initiatives Must Start With Strategy” Companies must create a plan for the strategic use of social media for the same reason they must have a business plan. The outcome that results… [Read more… about My Article on "Social Media Marketing Strategy" Published by MarketingProfs]

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

Review of My Book About Social Media Strategy & Marketing, by Liz Strauss

By Stephen Monaco on June 30, 2013

Book Review:   Insightful Knowledge – An Enlightened Guide to Social Media Strategy & Marketing, by Stephen Monaco This article was originally published on June 27, 2013 by Successful Blog – Liz Strauss “When it comes to creating a social media marketing strategy companies must get their head around a simple concept.  The objective is… [Read more… about Review of My Book About Social Media Strategy & Marketing, by Liz Strauss]

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

My "Social Media ‘Experts’ Article" Published by Under 30 CEO

By Stephen Monaco on May 31, 2013

Your Ability to Tweet Doesn’t Make You a Guru This article was originally published on May 31, 2013 by Under 30 CEO “Your Ability to Tweet Doesn’t Make You a Guru.” Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social… [Read more… about My "Social Media ‘Experts’ Article" Published by Under 30 CEO]

Filed Under: Marketing Strategy, Social Media Strategy

IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco

By Stephen Monaco on April 30, 2013

Idea Mensch Interview This interview was originally published by IdeaMensch on April 29, 2013 “Stephen Monaco – Integrated Marketer, Author and Speaker.” Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social media strategist, Monaco advises executives on driving global strategies and leveraging digital media to… [Read more… about IdeaMensch Interview: Getting to Know Marketing Expert Stephen Monaco]

Filed Under: Marketing, Marketing Strategy

Social Media Strategy and Marketing: Doing It By The Book

By Stephen Monaco on April 20, 2013

Social Media Strategy and Marketing: Doing It By The Book IBM conducted a survey of senior-level marketing executives at mid-market and large companies in the United States and the United Kingdom that revealed some sobering information. Sixty-seven percent 67% of these marketers readily admitted they know they must add social media to their marketing mix,… [Read more… about Social Media Strategy and Marketing: Doing It By The Book]

Filed Under: Marketing Strategy, Social Media Strategy

Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012

By Stephen Monaco on January 14, 2012

Top 100 Marketers to Follow on Twitter – January 2012 @mashable – Pete Cashmore @chrisbrogan – Chris Brogan @adage – Ad Age @briansolis – Brian Solis @unmarketing – Scott Stratten @dannysullivan – Danny Sullivan @HubSpot – HubSpot @sengineland – Search Engine Land @SEOmoz – SEOmoz @smexaminer – Michael Stelzner @avinash – Avinash Kushik @dmscott –… [Read more… about Stephen Monaco Named to "Top 100 Marketers to Follow on Twitter" list – January 2012]

Filed Under: Marketing, Marketing Strategy

Knowledge-Driven Decisions Increase ROI

By Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]

Filed Under: Adaptive Marketing, Advertising, Business Intelligence, Customer Insight, Customer Sentiment, Data Collection, Data Mining, Data-Driven Decisions, Insightful Knowledge, Listen Platforms, Marketing Strategy, Monitoring, Social Media Marketing, Social Media Strategy, Voice of Customer Tagged With: brand engagement, customer sentiment, data collection, data mining, data-driven decisions, Insight, Insightful Knowledge, knowledge-based decisions, Knowledge-Driven Decisions, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

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