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Marketing Strategy

Solid Social Media Strategies Are Imperative for Success

By Stephen Monaco on August 23, 2011

Marketing is moving at a break neck speed.  CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities.  Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Monitoring, Social Media, Social Media Marketing, Social Media Monitoring, Social Media Strategy, Value Creation Tagged With: brand engagement, customer sentiment, data-driven decisions, Insight, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Meet the New Boss: Consumers

By Stephen Monaco on June 16, 2010

At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Media, Millennial Generation, Social Media, Social Media Marketing Tagged With: brand ambassadors, Chief Marketing Officer, market driven, Media, Millennial Generation, positioning, Social Media, Social Media Marketing

Marketing Strategy: "Market Driven Companies"

By Stephen Monaco on March 1, 2007

While ‘one size fits all’ strategies don’t work,  way too many companies still maintain an antiquated mentality driven by sales, instead of changing their focus so they are driven by marketing. Companies driven purely by sales should drop their short-term way of thinking like a bad habit and start transitioning their organizations into ones which… [Read more… about Marketing Strategy: "Market Driven Companies"]

Filed Under: Customer Experience, Marketing Strategy Tagged With: Chief Marketing Officer, CMO, market driven, marketing strategy

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