I Can’t Get No Satisfaction – 300 Stations and Nothing on TV TiVo completely changed the idea of “Must See TV” where audiences needed to be in front of their televisions at a specific time on a specific day to see their favorite programs. The ubiquity of TiVo-type technology in cable and satellite set-top boxes… [Read more… about I'm Gonna Tell You How It's Gonna Be]
Media
Meet the New Boss: Consumers
At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]
Young Americans: Social Media & Mass Media
The Millennial Generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media. With the arguable exception of Disney’s ABC Family network, media conglomerates are not creating programs quickly enough which suit the tastes of… [Read more… about Young Americans: Social Media & Mass Media]