Thank you to everyone who came to my book signing at the Barnes & Noble in Tulsa, Oklahoma on September 21st. It was a pleasure vising with all the friendly people, and I enjoyed personally signing copies of “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing” for so many people. Thanks again!
Social Media Marketing
Book Signing at Social Media Club 5th Anniversary Bash
The 5th Anniversary Bash for the Social Media Club in Kansas City was about to get rolling. I was just getting set up for my book signing and people wanted to buy signed copies of my book, “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing”
My Article on "Social Media Marketing Strategy" Published by MarketingProfs
Your Social Media Marketing Initiatives Must Start With Strategy This article was originally published on July 9, 2013 by MarketingProfs “Your Social Media Marketing Initiatives Must Start With Strategy” Companies must create a plan for the strategic use of social media for the same reason they must have a business plan. The outcome that results… [Read more… about My Article on "Social Media Marketing Strategy" Published by MarketingProfs]
Review of My Book About Social Media Strategy & Marketing, by Liz Strauss
Book Review: Insightful Knowledge – An Enlightened Guide to Social Media Strategy & Marketing, by Stephen Monaco This article was originally published on June 27, 2013 by Successful Blog – Liz Strauss “When it comes to creating a social media marketing strategy companies must get their head around a simple concept. The objective is… [Read more… about Review of My Book About Social Media Strategy & Marketing, by Liz Strauss]
Knowledge-Driven Decisions Increase ROI
The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]
Solid Social Media Strategies Are Imperative for Success
Marketing is moving at a break neck speed. CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities. Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]
Meet the New Boss: Consumers
At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]
Consumer Insight: Fueled by Data; Powered By Technology
Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period. ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals. The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]