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Social Media Marketing

Book Signing at Barnes & Noble in Tulsa

By Stephen Monaco on September 22, 2013

Thank you to everyone who came to my book signing at the Barnes & Noble in Tulsa, Oklahoma on September 21st. It was a pleasure vising with all the friendly people, and I enjoyed personally signing copies of “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing” for so many people. Thanks again!

Filed Under: Social Media Marketing, Social Media Strategy

Book Signing at Social Media Club 5th Anniversary Bash

By Stephen Monaco on August 29, 2013

The 5th Anniversary Bash for the Social Media Club in Kansas City was about to get rolling. I was just getting set up for my book signing and people wanted to buy signed copies of my book, “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing”

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

My Article on "Social Media Marketing Strategy" Published by MarketingProfs

By Stephen Monaco on July 11, 2013

Your Social Media Marketing Initiatives Must Start With Strategy This article was originally published on July 9, 2013 by MarketingProfs “Your Social Media Marketing Initiatives Must Start With Strategy” Companies must create a plan for the strategic use of social media for the same reason they must have a business plan. The outcome that results… [Read more… about My Article on "Social Media Marketing Strategy" Published by MarketingProfs]

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

Review of My Book About Social Media Strategy & Marketing, by Liz Strauss

By Stephen Monaco on June 30, 2013

Book Review:   Insightful Knowledge – An Enlightened Guide to Social Media Strategy & Marketing, by Stephen Monaco This article was originally published on June 27, 2013 by Successful Blog – Liz Strauss “When it comes to creating a social media marketing strategy companies must get their head around a simple concept.  The objective is… [Read more… about Review of My Book About Social Media Strategy & Marketing, by Liz Strauss]

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

Knowledge-Driven Decisions Increase ROI

By Stephen Monaco on September 2, 2011

The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]

Filed Under: Adaptive Marketing, Advertising, Business Intelligence, Customer Insight, Customer Sentiment, Data Collection, Data Mining, Data-Driven Decisions, Insightful Knowledge, Listen Platforms, Marketing Strategy, Monitoring, Social Media Marketing, Social Media Strategy, Voice of Customer Tagged With: brand engagement, customer sentiment, data collection, data mining, data-driven decisions, Insight, Insightful Knowledge, knowledge-based decisions, Knowledge-Driven Decisions, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Solid Social Media Strategies Are Imperative for Success

By Stephen Monaco on August 23, 2011

Marketing is moving at a break neck speed.  CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities.  Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Monitoring, Social Media, Social Media Marketing, Social Media Monitoring, Social Media Strategy, Value Creation Tagged With: brand engagement, customer sentiment, data-driven decisions, Insight, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Meet the New Boss: Consumers

By Stephen Monaco on June 16, 2010

At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Media, Millennial Generation, Social Media, Social Media Marketing Tagged With: brand ambassadors, Chief Marketing Officer, market driven, Media, Millennial Generation, positioning, Social Media, Social Media Marketing

Consumer Insight: Fueled by Data; Powered By Technology

By Stephen Monaco on March 5, 2010

Time Waits For No One Rapid technological advances, transformations in media, and societal transitions have resulted in the metamorphosis of marketing into an adaptive period.  ‘Adaptive marketing’ is characterized by the considerable increases in one-to-one interplay between brands and consumers, and action designed specifically for individuals.  The days of push marketing are waning fast and… [Read more… about Consumer Insight: Fueled by Data; Powered By Technology]

Filed Under: Adaptive Marketing, Branding, Business Intelligence, Customer Insight, Data Collection, Insightful Knowledge, Social Media Marketing, Social Media Monitoring Tagged With: Adaptive Marketing, brand, brand advocates, brand ambassadors, Branding, marketing strategy, research

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