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Social Media Strategy

Stephen Monaco Among the Top 50 Social Media Influencers of 2017

By Stephen Monaco on May 4, 2017

This article was originally published by Joel Comm on May 3, 2017 Some people are born with a million dollar smile. That person can look your way and you know you are in the presence of someone who really cares about others. Stephen Monaco is one of those people. When I read his bio I… [Read more… about Stephen Monaco Among the Top 50 Social Media Influencers of 2017]

Filed Under: Social Media Strategy

How to Lead Your Team into Social

By Stephen Monaco on November 12, 2013

This article was originally published on September 25, 2013 by Pragmatic Marketing  “How to Lead Your Team into Social” In a recent Harvard Business Review survey of 2,100 companies, only 12 percent of respondents rated their use of social media as “effective,” and less than half considered social to be an important component of their… [Read more… about How to Lead Your Team into Social]

Filed Under: Marketing Strategy, Social Media Strategy

Fake Twitter Hacks Are a Huge Mistake For Brands

By Stephen Monaco on October 1, 2013

This article was originally published on September 23, 2013 by iMedia Connection “The Fallout from a Brand’s Fake Twitter Hack” Following the legitimate hacking of two companies’ Twitter accounts this spring, a string of copycats have jumped on the bandwagon with fake attacks. First, MTV and BET pretended to take over each other’s Twitter accounts… [Read more… about Fake Twitter Hacks Are a Huge Mistake For Brands]

Filed Under: Branding, Social Media Strategy

Book Signing at Barnes & Noble in Tulsa

By Stephen Monaco on September 22, 2013

Thank you to everyone who came to my book signing at the Barnes & Noble in Tulsa, Oklahoma on September 21st. It was a pleasure vising with all the friendly people, and I enjoyed personally signing copies of “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing” for so many people. Thanks again!

Filed Under: Social Media Marketing, Social Media Strategy

Q and A with Stephen Monaco: What Your Social Strategy Needs to Have

By Stephen Monaco on August 29, 2013

What Your Social Strategy Needs to Have This article was originally published on August 13, 2013 by SmartBlog on Social Media “Q and A: What Your Social Strategy Needs to Have” Why does a brand need a social media strategy in the first place? Brands need to create a plan for the strategic use of… [Read more… about Q and A with Stephen Monaco: What Your Social Strategy Needs to Have]

Filed Under: Marketing Strategy, Social Media Strategy

Book Signing at Social Media Club 5th Anniversary Bash

By Stephen Monaco on August 29, 2013

The 5th Anniversary Bash for the Social Media Club in Kansas City was about to get rolling. I was just getting set up for my book signing and people wanted to buy signed copies of my book, “Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing”

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

My Article on "Social Media Marketing Strategy" Published by MarketingProfs

By Stephen Monaco on July 11, 2013

Your Social Media Marketing Initiatives Must Start With Strategy This article was originally published on July 9, 2013 by MarketingProfs “Your Social Media Marketing Initiatives Must Start With Strategy” Companies must create a plan for the strategic use of social media for the same reason they must have a business plan. The outcome that results… [Read more… about My Article on "Social Media Marketing Strategy" Published by MarketingProfs]

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

Review of My Book About Social Media Strategy & Marketing, by Liz Strauss

By Stephen Monaco on June 30, 2013

Book Review:   Insightful Knowledge – An Enlightened Guide to Social Media Strategy & Marketing, by Stephen Monaco This article was originally published on June 27, 2013 by Successful Blog – Liz Strauss “When it comes to creating a social media marketing strategy companies must get their head around a simple concept.  The objective is… [Read more… about Review of My Book About Social Media Strategy & Marketing, by Liz Strauss]

Filed Under: Marketing Strategy, Social Media Marketing, Social Media Strategy

My Article on "Real-Time Engagement Strategy" Published by Soshable

By Stephen Monaco on June 4, 2013

“Role Models for Your Real-Time Engagement Strategy” This article was originally published on June 4, 2013 by Soshable “Role Models for Your Real-Time Engagement Strategy” The average person is bombarded by more than 2,000 brand impressions daily. Consumers tune out most of these impressions because they don’t find them relevant or useful, but this does… [Read more… about My Article on "Real-Time Engagement Strategy" Published by Soshable]

Filed Under: Social Media Strategy

My "Social Media ‘Experts’ Article" Published by Under 30 CEO

By Stephen Monaco on May 31, 2013

Your Ability to Tweet Doesn’t Make You a Guru This article was originally published on May 31, 2013 by Under 30 CEO “Your Ability to Tweet Doesn’t Make You a Guru.” Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social… [Read more… about My "Social Media ‘Experts’ Article" Published by Under 30 CEO]

Filed Under: Marketing Strategy, Social Media Strategy

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