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Social Media

Solid Social Media Strategies Are Imperative for Success

By Stephen Monaco on August 23, 2011

Marketing is moving at a break neck speed.  CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities.  Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Monitoring, Social Media, Social Media Marketing, Social Media Monitoring, Social Media Strategy, Value Creation Tagged With: brand engagement, customer sentiment, data-driven decisions, Insight, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

Meet the New Boss: Consumers

By Stephen Monaco on June 16, 2010

At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Media, Millennial Generation, Social Media, Social Media Marketing Tagged With: brand ambassadors, Chief Marketing Officer, market driven, Media, Millennial Generation, positioning, Social Media, Social Media Marketing

Young Americans: Social Media & Mass Media

By Stephen Monaco on June 12, 2010

The Millennial Generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media.  With the arguable exception of Disney’s ABC Family network, media conglomerates are not creating programs quickly enough which suit the tastes of… [Read more… about Young Americans: Social Media & Mass Media]

Filed Under: Adaptive Marketing, Insightful Knowledge, Media, Millennial Generation, Predictions, Social Media Tagged With: audience fragmentation, Media, Millennial Generation, Millennials, Social Media, Social Media Marketing, user generated content

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