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Value Creation

Solid Social Media Strategies Are Imperative for Success

By Stephen Monaco on August 23, 2011

Marketing is moving at a break neck speed.  CMOs and a few other members of the C-Suite are starting to increase the allocation of resources for vital social media marketing and monitoring activities.  Although they believe it is a good start because they’ve enlarged their budgets and added a few more people to their staff,… [Read more… about Solid Social Media Strategies Are Imperative for Success]

Filed Under: Adaptive Marketing, Branding, Marketing Strategy, Monitoring, Social Media, Social Media Marketing, Social Media Monitoring, Social Media Strategy, Value Creation Tagged With: brand engagement, customer sentiment, data-driven decisions, Insight, multiple channels, relevance, relevant content, relevant data, ROI, social media analytics, Social Media Strategy

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