What do you know about your customers and how happy they are with your product or service? Perhaps they love what they purchased from you, but they found the process pretty cumbersome. Or maybe everything went well but the item just wasn’t to their satisfaction. The question is: Will they take the time to tell… [Read more… about Will your customers tell you how happy they are with your product or service?]
Voice of Customer
In this episode, you’ll discover how companies that excel at using Voice of Customer programs enjoy 10 times more revenue over their competitors, save 25% in customer service costs, and deliver the exceptional customer experiences consumers demand today.
NEW YORK, NY – November 15, 2017 Renowned marketing consultant, Stephen Monaco has been selected into C-Suite Book Club, the premier source for the world’s leading business books for c-suite leaders, business executives, and celebrities. Featuring premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives, Stephen Monaco, the author… [Read more… about Marketing Strategist Stephen Monaco Selected As Showcase Author In C-Suite Book Club]
This article was originally published on October 2, 2013 by Marketing Daily “It’s Time To Really Listen To Your Customers” If you’re not directly talking with your customers, prepare to become irrelevant. Before the advent of social media, advertisers relied on broad, generalized content based primarily on customer demographics. Now, consumers expect information to be… [Read more… about It’s Time To Really Listen To Your Customers]
Listening to the Voice of the Customer This article was originally published on August 27, 2013 by Linked 2 Leadership “Listening to the Voice of the Customer” Really Knowing Your Customers There’s more to knowing your customers than just being aware of their age, income level, and stage of life; savvy companies are intimately attuned… [Read more… about Listening to the Voice of the Customer]
Persistent Listening: The Key to Exceptional Customer Experiences This article was originally published on July 1, 2013 by SCORE – For The Life of Your Business: “Persistent Listening: The Key to Exceptional Customer Experiences” Persistent listening is a frequently neglected skill, both in business relationships and personal ones, but it’s crucial for mutual understanding and… [Read more… about My Article on "Persistent Listening Being Key to Exceptional Customer Experiences" Published by SCORE]
Why Entrepreneurs Should Approach Marketing as an Art This article was originally published on May 21, 2013 by B2B Marketing “Why Entrepreneurs Should Approach Marketing as an Art” Art is more than paint on a canvas or pixels on a screen. Art is about human connections — it’s about moving people on an emotional… [Read more… about My "Marketing as an Art" Article Published by B2B Marketing]
Consumers can’t get enough info on brands they’re interested in and multitask constantly to stay connect to the social web. However, executives are hold outs to their companies’ social media initiatives because they don’t have the internal resources or expertise, don’t know how to measure effectiveness, and are afraid consumers may post negative comments about the company or brand.
The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions… [Read more… about Knowledge-Driven Decisions Increase ROI]