Meet the New Boss: Consumers
In recent years marketing has undergone seismic transformation, and continued, rapid change is a certainty. Consumers have taken the proverbial high ground – corporations, media companies, ad agencies, and marketers are no longer in charge of the way individuals consume information.
Consumers have become digital junkies who voraciously consume information. But constantly being inundated with brand impressions has caused them to systematically tune out everything that isn’t germane to them – they no longer tolerate contrived messaging – brands must be highly relevant.
Attention as a Currency
Consumer’s attention is extremely valuable and they’ll give up a considerable about of privacy for information that pertains to things they’re passionate about and has been personalized to their interests. They crave engagement from the brands they want to hear from when the information is about them.
Return on Engagement
Brands need to understand the line between B2B and B2C has faded away. They are not marketing to organizations per se, and must engage people in dialogues that lead to meaningful relationships. While companies may be the customers, people make the buying decisions.
Stephen Monaco provides lucid understanding in this Digital Age in the Era of the Customer while companies are filled with uncertainty about marketing.
IBM featured this quote in their report called, 10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences:
"The digital marketing trend for 2016 will be using cognitive marketing technology to proactively personalize customer journeys." - Stephen Monaco
The digital marketing trend for 2016 will be using cognitive marketing technology to proactively personalize customer journeys.
IBM has published Stephen Monaco writings about forms of marketing as a competitive advantage on their website.
Stephen made the 2016 list of the Top 100 Most-Followed Chief Marketing Officers on Twitter published by the author of the book, Chief Marketing Officers at Work.
In addition, Clear Point Strategy named Monaco as one of the Top 9 Strategy Consultants.
You can count on Stephen Monaco for the clarity and expertise you need for highly-effective marketing during this Digital Age.