At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]
Marketing Strategy: "Market Driven Companies"
While ‘one size fits all’ strategies don’t work, way too many companies still maintain an antiquated mentality driven by sales, instead of changing their focus so they are driven by marketing. Companies driven purely by sales should drop their short-term way of thinking like a bad habit and start transitioning their organizations into ones which… [Read more… about Marketing Strategy: "Market Driven Companies"]