Organizations who consider marketing to be an art form are decades behind in their thinking. While art is a component, marketing is clearly an applied science which combines research, economics and mathematics; as well as social sciences like psychology, sociology, and cultural anthropology. Companies absolutely must base their strategic decisions on these elements.
At some point in the future when historians look back in time, now will be the time recognized for when smart marketers acknowledged the fact consumers had taken the proverbial high ground. Consumers are the new boss in the media industry. The Millennial Generation led the charge as they systematically rejected the information, entertainment and… [Read more… about Meet the New Boss: Consumers]